Tuesday, April 8, 2008

The Future of Mobile

The BU Tech Strategy Case competition is now a few weeks past but I haven't been able to stop thinking about my team's proposal. We proposed a new platform based business model for Vodafone with Ericsson (competition sponsor) as a strategic partner. Unfortunately, we didn't make it beyond the first round (more details later).

I sat in on the presentations of the four finalists. For the most part these presentations were high level type consulting reports that advocated moving to a mobile broadband world. It was disappointing to realize that the competition sponsors just weren't ready for an innovative idea like ours. On the upside I'm starting to realize that I'm not alone in feeling this way. Check out this great blog post and discussion from one of my favorite blogs, Telco 2.o. To quote from that post:

Then you have to ask: “Don’t we need a new business model here, in parallel with the 4G technical developments?” The answer is of course, yes, and we explained why to NGMN.org in detail over a year ago on this blog. But, of course, we’ve had a deafening silence from the tecchies about this (“Not
our problem!”).