Thursday, December 11, 2008

Nike+ Interview

In addition to being into tech, one of my other passions is running. One of the things that has helped to keep me motivated in is my Nike+ Sport Band. For $60 I can track my routes, pace, and mileage. The thing I love about it is that it is totally easy to use and has a great user interface.

Nike has built in some basic social networking features but has yet to realize the full potential of the platform. With their powerful brand and full line of athletic products they have the ability to be a dominant player in the online fitness space. Currently, the Nike+ site doesn't have many features beyond just tracking runs. I'd love to see them add things like shoe tracking, a gear wishlist, 3rd party race results, etc. These features would let them learn more about me as a customer and drive my purchases through targeted incentives.

Check out this BusinessWeek article and video on Nike+ as well as some commentary from MarketingProfs Daily Fix.

Tuesday, December 9, 2008

BU Tech Strategy Presentation

I'm finally getting around to posting some of my work to Slideshare. Below is my team's winning presentation from the 2007 Boston University Tech Strategy Case Competition. Each team had 24 hours to address the subject, “What is the best way for Motorola to win in seamless delivery of media and entertainment?” We recommended that Motorola leverage their position in the set-top box market to enable a P2P media delivery system. Check out the presentation. I'd love to hear your comments.

Harrah's Innovation

Last year I had the opportunity to be part of Harrah's newly formed Innovation Team. We were working on some cool projects including the Microsoft Surface, location based services, and mobile applications.
"The best way to fast-track a promising innovation, he says, is to operate it as an independent venture, separate from the tethers of everyday business processes. That often means running an innovation project on separate IT systems to avoid mingling experimental data with business operations." Tim Stanley, CIO & Chief Innovation Officer

Check out this InformationWeek article on the innovation process at Harrah's.

Tuesday, December 2, 2008

Mobile Start-Up Presentation

Slideshare is a great site for all kinds of useful information (once you sort through the junk). Check out the mobile presentation I recently found. Also, you can find a number of my presentations there.