Thursday, December 11, 2008

Nike+ Interview

In addition to being into tech, one of my other passions is running. One of the things that has helped to keep me motivated in is my Nike+ Sport Band. For $60 I can track my routes, pace, and mileage. The thing I love about it is that it is totally easy to use and has a great user interface.

Nike has built in some basic social networking features but has yet to realize the full potential of the platform. With their powerful brand and full line of athletic products they have the ability to be a dominant player in the online fitness space. Currently, the Nike+ site doesn't have many features beyond just tracking runs. I'd love to see them add things like shoe tracking, a gear wishlist, 3rd party race results, etc. These features would let them learn more about me as a customer and drive my purchases through targeted incentives.

Check out this BusinessWeek article and video on Nike+ as well as some commentary from MarketingProfs Daily Fix.

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