Sunday, March 11, 2007

Customer Driven Innovation at Intuit

When I think of innovation Intuit always comes to mind. Visiting the company headquarters this past January only reinforced things as I got to see some of their customer interview rooms and also hear from their Chairman and former CEO Bill Campbell. Their innovation is primarily focused on solving customer pain points. To do this they obsessively listen to customers and watch them use the product. If you are interested in trying out some of their new products and features check out their innovation website.

http://innovation.intuit.com/

1 comment:

MHart said...

Thanks for the mention - we just posted another roughcut and are ramping up for at least two more this month.

- Matt