Even the Economist wants to innovate

It seems that The Economist magazine is on the hunt for innovative ideas. They have set up a website called Project Red Stripe. I'm not quite sure what to make of the site yet. At the very least it seems fairly like a fairly interesting read. A few people have made some sarcastic submissions and there may even have been some good ones. So far they have received at least 140 submissions. I'm not so sure that I'll be sending them my valuable ideas (assuming I had any) but then again they are offering a six month subscription to the magazine as compensation.